In order to comply with the European Union’s new General Data Protection Regulation, all businesses that process EU user data must capture and log user consent to personal data collection, provide users with the ability to see what has been collected, give users the ability to revoke their consent and erase their data, and be able to notify users in a timely manner in the event of a data breach.
Because these complex user interactions are new, enterprises and device manufacturers seeking GDPR compliance will require technical changes to their websites and apps in accordance with GDPR’s ‘data protection by design’ mandate. For most companies, building the required notice and consent systems would cost too much and take too long, given the GDPR’s current grace period. The ConsentCheq CDK allows CPOs and privacy consultants to rapidly prototype and A/B test a variety of user flows and strategies to discover the best compliance method for each website, app or device.
The ConsentCheq CDK offers easy integration, full control over user experience and flow, and numerous features that can reduce user friction to near zero. As provided by the GDPR, publishers can choose to allow non-identified consent or to require identification. For compliance with GDPR’s child privacy features, ConsentCheq properly handles children under the age of consent, which may vary depending on the user’s geographical location. Users who identify themselves can access a ‘Consent Dashboard’ that serves as a common privacy management interface for any business that uses the ConsentCheq cloud service.
The ConsentCheq CDK includes cloud-based tools to facilitate GDPR notice and consent compliance, specifically Articles 6, 7, 8, 11, 15, 16, 17, 18, 20, 21, and 34. A library of working model implementations illustrates a variety of potential multi-lingual compliance scenarios for both non-identified and identified adult users, children under varying consent age and their parental guardians. To encourage rigorous testing and optimization, the ConsentCheq CDK license includes six months of unlimited access to the ConsentCheq cloud services.
The ConsentCheq CDK includes working models that show how GDPR notice and consent can be facilitated with minimal effect on user acquisition and flow. Each model illustrates a different scenario that is likely to occur for a variety of different businesses. DPOs and consultants are encouraged to adapt these compliance models to build and test solutions to find the best compliance method for each product.
